Rural tourism in Lebanon has been recently witnessing a remarkable development, especially with the establishment of touristic projects in rural areas. And, as advocate of the private sector’s role in generating national growth, Fransabank saw a strategic partnership in Le Village Préféré des Libanais initiative launched in collaboration with the Ministry of Tourism in Lebanon and L’Orient le Jour newspaper. This social initiative aims at highlighting the charming rural areas of Lebanon, and promote rural tourism, while pushing tourists, expatriates and residents to go outside the city and discover the natural, cultural, religious, archaeological and gastronomic depth of Lebanon.

The project was spread over four consecutive years with 10 different villages nominated each year; Lebanese were invited to vote for their favorite one accordingly.